Rudolf Dassler By PUMA Goes Back To The Future In Spring Summer 2008 and Celebrates The Brand's 60TH Anniversary.

Rooted in heritage sport and the revolutionary spirit of the pre-PUMA era, Rudolf Dassler Schuhfabrik is a modern Sport-Fashion collection that combines vintage silhouettes with a street edge.

Established by PUMA's founder in the small town of Herzogenaurach, the brand's sporting heritage dates back to 1948.

Spring Summer 2008 will see the rebirth of Rudolf Dassler by PUMA with the introduction of a 360 degree collection of men's and women's apparel, footwear and accessories.

"Back to the Future" - the SS08 collection's umbrella theme - concentrates on re-inventing passed times through reintroductions of vintage shapes in modern proportions.

Clever use of distressed treatments and faded print techniques provide a worn look-and-feel that is synonymous with the Dassler brand spirit. Shared colours and graphics are seen on apparel, footwear and accessories creating a synergized wardrobe for summer.

Three seasonal themes are highlighted in the collection, each with a distinct expression